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Thinking, behaving and directing
strategically and commercially

Many entrepreneurs and business leaders are so preoccupied by working in their businesses that they forget to work on their businesses. Many people are drawn into detail and fire fighting at the expense of appreciating the bigger picture, which is often where really significant upswings in business can be uncovered. Do you set aside sufficient time for creating a longer term vision of the future and for taking business-critical decisions? Without management capacity to think strategically and commercially there is going to be no alignment between how you use your resources and what you want to achieve. Put directly, if everyone in your business doesn't know what you want to achieve and doesn't understand what they should be doing to get there, you are going to fail miserably in achieving your objectives.

Your new strengths and abilities

  • Got your thinking straight.
  • Acquired the art of ‘disruptive innovation’; thinking outside the box.
  • Current market strengths and weaknesses understood; new markets identified; new services developed.
  • Able to properly assess risks.
  • Mapped out your company values and value-related behaviours.
  • Able to clearly articulate your plan to your employees.

Did you know?

Strategic plans are often confused with business plans. A strategic plan should be short and direct whereas a business plan is typically more substantial and detailed. A strategic plan can provide the basis for a business plan. It should be realistic and achievable so as to encourage the organisation's managers and entrepreneurs to think strategically and act operationally.

Who would benefit?

Entrepreneurs, partners, directors and senior management involved with critical business decision making and planning.

To discuss a current or potential need, contact Robin Johnson at OvationXL on 07774 415 561 or

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