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Preparing for and delivering key meetings, persuasive bids,
tenders, pitches and presentations

Almost all partners, directors and managers have a role in writing and presenting proposals. It is one important dimension to the process of winning new business – the seed corn of any prospering enterprise. Successful bid writing begins by gaining a depth of understanding about the prospective client and their needs – which may not be what they say they are asking for. Your proposition needs to be structured so that the decision maker’s task is made easier – they should recognise you as the winner for a mixture of compelling reasons.

Your new strengths and abilities

  • Targeting the right decision maker in the first place.
  • Processes introduced to decide whether to enter into a bid process or not.
  • Enhanced skill for asking the right killer questions at the right opportunities.
  • Actively listening to what the client is saying.
  • Knowledge of how buyers think and make their decisions.
  • Increased self-motivation and personal impact.
  • Structuring your bids to meet the client’s needs (not yours).
  • Making your client more successful and it is bound to result in a financial return.
  • Facilitating and leading sales meetings to generate positive decisions.
  • Creating compelling reasons to appoint your team.
  • Skilled ‘objection’ handling and deal closing.
  • Higher ‘win’ ratings often lead to increased status and respect from your peers..

Did you know?

Most sales people misfocus 80% of their time with people who are not going to buy from them.

Who would benefit?

Partners and Directors and other senior staff responsible for managing one or more clients. Sales executives, bid managers and anyone tasked with generating persuasive tenders to win new business.

To discuss a current or potential need, contact Robin Johnson at OvationXL on 07774 415 561 or

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