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Persuasive bids, tenders & proposals

Almost all partners, directors and managers have a role in writing proposals. It is one important part of the process of winning new business - the seed corn of prospering enterprises. Successful bid writing begins by gaining a depth of understanding about the prospective client and their needs - which may not be what they say they are asking for. Your proposition needs to be structured so that the decision maker's task is made easier - they should recognise you as the winner for a mixture of compelling reasons.

Your new strengths and abilities

  • Processes introduced to decide whether to enter into a bid process or not.
  • Enhanced skills for asking the right killer questions at the right opportunities.
  • Actively listening and structuring your bid to meet the client's needs (not yours).
  • Knowledge of how buyers think and make their decisions.
  • Make your client more successful and it is bound to result in a financial return.
  • Facilitating and leading sales meetings to generate positive decisions.
  • Creating compelling reasons to appoint your team.
  • Skilled 'objection' handling and deal closing.
  • Higher 'win' ratings leading to increased status.

Did you know?

The awful truth… Pareto’s law again - most sales people spend 80% of their time with people who are not going to buy from them and just 20% of their time with people who might.

Who would benefit?

Partners and Directors and other senior staff responsible for managing one or more clients. Sales executives, bid managers and anyone tasked with generating persuasive tenders to win new business.

To discuss a current or potential need, contact Robin Johnson at OvationXL on 07774 415 561 or

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